SYS // MARKETING
Marketing Analytics
HubSpot engagement, lifecycle, and traffic data
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Email Health
All-time engagement across delivered contacts
Open Rate
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-- opened of -- delivered
Click Rate
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-- clicked
Bounce Rate
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-- bounced
Unsub Rate
--
-- unsubscribed
Contact Growth
Total contacts and recent acquisition velocity
Total Contacts
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in HubSpot
Last 30 Days
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new contacts
Last 7 Days
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new contacts
Companies
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-- added last 30d
Lifecycle Funnel
Contact distribution across pipeline stages
30-Day Email Activity
Email engagement in the last 30 days
Sent
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contacts reached
Opened
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-- open rate
Clicked
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-- click rate
Traffic Sources
Contact acquisition by original source
Top Landing Pages
Most visited pages by contact activity
| Path | Visits |
|---|---|
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Recently Engaged
Contacts who clicked an email recently
| Contact | Clicks | |
|---|---|---|
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